MARKETING : Brand & it's features

BRAND

A brand can be identify as a name, slogan, logo which is used by a company to make their company different from them.

                                (Eg: AXE – turns nice girls naughty)

Features of a brand

     

    a)      People use brands to make a statement about them self.                                                                 
                             ( Eg: Armani Suits)

    

    b)      Brands allow organizations to change higher prices 
                                   ( Eg: Benz)

   c)      Brands are used by organization to positions the products in the minds of the consumers differently.   
                           (Eg: TAG HEUER watches, CASTLE beer in South Africa).

    

Levels of Branding 

01st - Level : Presence

Customers are alert of your brand, but little else. They may have tried your products and services before, but they have little or no emotional attachment to them.

02nd - Level : Relevance

Customers start to think about whether the brand meets their wants and needs. It's here that they begin comparing the cost of your products with respect to the value these provide.

Customers begin asking questions like:

"Does this brand fit my needs?"
"Is it in the right price bracket for me?"
"Is it worth it?"

03rd - Level :Performance

Customers begin comparing the brand with others, to see whether it delivers on its potential.

They're also starting to associate the brand with a specific identity, and they're beginning to recognize it and associate with it.

By now, the brand is on the customer's "short list" of brands to choose from.

04th - Level : Advantage

Customers have determined that there is a distinct advantage to using the brand, compared with others. They're also beginning to associate the brand with their emotions and with their sense of self.

05th - Level : Bonding

Customers have established a bond with the brand. They've determined that cost, advantage, and performance are all at levels that they're happy with.

Thank you for joining with me, meet with you a new post.

OSHADA JAYATHILAKE