MARKETING : Extended Marketing Mix

EXTENDED MARKETING MIX

When comes to service organizations there are additional “P”s that will meet to be addressed.

01)  People Mix – How friendly was the staff members, their skills, how helpful they should be looked. (Eg: “Kingfisher” airline staff)

     02)  Physical Evidence – Since services are invisible some components of the                                              organization will give visibility to the services         ( Eg: Arrangement of the service area and the cleanliness,                                         staff uniforms certain promotional activities and by products)

03)  Process Mix – This is the last elements of extends the marketing mix where the focus is to ensure the processes of providing the services.                          It’s quick efficient, customer friendly the customer should not                                have to wait for a long time and the customers must be giving                                                 high focus throughout the entire processes.

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OSHADA JAYATHILAKE